Based in London, UK, I shape stories and build communities for brands and individuals who seek to enhance their reputation through cultural influence.

I've spent the last decade shaping global creative projects with brands, cultural institutions and artists including Mozilla Foundation, WeTransfer, Serpentine, Barbican, London Design Festival, Magnum Photos, Marina Abramovic, Solange Knowles, Olafur Eliasson, and many others.

My journey began during my French Literature and Film degree at UCL, where I balanced entrepreneurial ventures with artists, internships at global agencies, and founded a conversation society with philosopher Theodore Zeldin. This blend of creative and business acumen has become my signature approach.

Coming from a family of artists and entrepreneurs, and a music scholar growing up, I naturally bridge creative vision with commercial success. My belief is that business environments should enhance, not hinder, the creative process, which is unique to each individual – a principle I apply whether developing strategies for brands or coaching clients.